What is So Last Minute?

So Last Minute, or SLM as we call it, is a marketplace app, designed by a Hair & Beauty Professional, and dedicated to connecting Professionals with last minute availability, directly with clients who need last minute appointments.

It is designed to tackle one of the biggest challenges faced by both clients and professionals in the beauty industry – unused appointment slots. Every day, beauty professionals experience cancellations or have unbooked slots causing gaps in their diary, leading to lost revenue and unproductive time. Meanwhile, clients often struggle to find and book last minute appointments.

This is costing hair & beauty professionals like you an average of £625 per month in lost income! With SLM you can proactively seek out new work instead of passively waiting for bookings, helping you fill your diary and boost your income!

SLM is an effective marketing tool, replacing the need to post your last minute availability on Facebook or Instagram, or pay for expensive text blasts or emails that only market to your existing clients and result in time consuming messaging back & forth.

Over the past 18 months, social media apps have been restricting the reach of your posts so that only 10%-15% of your clients and followers actually see your posts and when they do see the post, it’s usually too late for clients to book the appointments. With SLM you can post your availability in less than 30 seconds and 100% of your clients are instantly notified.

It is complimentary and works together with your existing booking system, whether that’s digital or paper-based, and you don’t need to change how you currently run your business!

The unique ‘Pinboard’ feature gives you the opportunity to proactively grow your business, and make extra money when it suits you. Think of it as Uber for hair & beauty appointments!

How does it work?

Firstly, SLM does not require you to change how you currently run your salon, whether that’s with digital salon software or an app, or a manual paper diary, we compliment this by giving you an effective marketing tool to proactively boost your income!

It is a marketplace and you benefit from the ‘network effect’ of bringing together a large diverse pool of clients who are all interested in booking last minute hair & beauty appointments.

When you join SLM you will want to make sure your existing loyal clients have ‘Signed-up’ to the So Last Minute app and know how to find your last minute appointments, ensuring they benefit from instant notifications, by ‘Favouriting’ your business page!

This is important, as the regular notifications will improve your client engagement and keep you front & centre, where they will be prompted to review your business page more frequently, giving you better chances of upselling and growing your business.

Another reason, is to grow the ‘Network’ and by this we mean the pool of customers who are open to spending on last minute appointments. This is crucial to the effectiveness of the app and likelihood of you getting your diary filled. It is the exchange of clients that will improve the outcome for you and the customer.

For example, you may be a hair stylist and your loyal clients will continue to book your hair appointments but they may also need make-up or nail appointments. Whilst your clients may book with other professionals for make-up and nails, these other professionals will also have brought on their make-up and nail clients who need their hair done too, giving you the opportunity to pick up commission free new clients and additional work.

The unique ‘Pinboard’ feature gives you the opportunity to proactively grow your business, and make extra money when it suits you. Think of it as Uber for hair & beauty appointments! Customers post what they want done and when they’re available and you can choose whether to make an offer or not.

Posting an appointment takes less than 30 seconds and instantly 100% of your clients and other ‘Favourites’ will be notified and prompted to check your business page. No more social media post & pray or expensive text campaigns!

30% - 50% of customers book last minute appointments, i.e. within 24 hours of service, so if you have gaps in you’re diary or cancellations which have gone unfilled, it’s not because the customer demand isn’t there…it’s because your existing marketing hasn’t been effective in putting you in front of these customers… but SLM will!

Pricing

£17 per month per Business Profile
No long term contracts
No commissions
No card charges
No costs for client notifications

No hidden charges
No Limit on the number of appointments posted

Want to know more about how SLM will benefit you?